Proof from Schawrtz (2004) and Iyneger and Lepper (2000) suggests that this paradox happens as a result of inherent problems people have actually in handling choices that are complex.

Proof from Schawrtz (2004) and Iyneger and Lepper (2000) suggests that this paradox happens as a result of inherent problems people have actually in handling choices that are complex. Enhancing the quantity of appealing options – such as for example choosing an...